# Fernando Mocelin Machado > Global COO at NSH, CEO of Solutiva and academic coordinator at Senac. Applied AI, data, agribusiness and digital transformation, boardroom to classroom. Executive working across applied AI, data, agribusiness, automation and digital transformation. As Global COO of NSH Technologies and Founder and CEO of Solutiva, I lead operations and digital initiatives across Latin America, EMEA and North America, connecting strategy, governance and execution in enterprise ecosystems and multicultural teams. As Academic Coordinator (IT and Agribusiness) and Professor at Senac RS, I develop professionals and build capabilities in technology, AI and agribusiness. Website: https://fernandomm.com/ (English), https://fernandomm.com.br/ (Portuguese), https://fernandomm.com.mx/ (Spanish). Based in: Erechim, Brazil and Mexico City, Mexico Languages: Portuguese (native), Spanish (fluent), English (advanced) Registrations: CFTA · CRA-RS · CREA-RS · PMI ## Three roles, one mission ### Founder and CEO, Solutiva (Since 2022) I founded and lead a consultancy in AI-enabled digital transformation, process automation, custom software, digital compliance and strategic management. Website: https://www.solutiva.com.br ### Global Chief Operating Officer (COO), NSH Technologies (Since 2023) I lead global operations across Latin America, EMEA and North America, with portfolio governance, risk management and adoption of generative AI and automation. Website: https://www.nsh-tech.com ### Academic Coordinator (IT and Agribusiness) and Professor, Senac RS (Since 2026) I coordinate 5 technical programs (5,800 hours) in IT and Agribusiness, including the Artificial Intelligence Technician and the Agribusiness Technician programs, and take part in rolling out the 2027 curricula covering machine learning, deep learning, NLP, computer vision and AI ethics. Website: https://www.senacrs.com.br ## Executive and academic strengths ### Executive leadership - Corporate AI strategy and adoption - Data governance, responsible AI and privacy - Intelligent automation and process redesign - Digital transformation and global operations - Agribusiness: production chains, rural credit, cooperatives and precision agriculture - Enterprise architecture, cloud and platforms - Portfolio, program and PMO management - Multicultural leadership and executive stakeholders - Talent development and technology education ### Teaching and academic coordination - Academic coordination of IT and Agribusiness - Vocational and technological education - Applied artificial intelligence and data science - Systems development and software engineering - Computing, support, infrastructure and networks - Cloud, information security and privacy - Agile methods and project management - AI tools and professional training - Development of technical and socio-emotional skills Open to executive positions in artificial intelligence, data, agribusiness and digital transformation at multinational companies, and to teaching and research collaborations. ## Professional experience ### Academic Coordinator (IT and Agribusiness) and Professor, Senac Erechim, RS (2026 to present) I coordinate 5 technical programs (5,800 h): AI, Systems Development, Computing, Maintenance and Support, and Agribusiness. I take part in implementing the 2027 curricula and am responsible for AI Tools (36 h), the Applied Computing unit (28 h) of the Marketing program and digital citizenship courses (Office, LGPD, ECA Digital). ### Global Chief Operating Officer (COO), NSH Technologies (2023 to present) I lead global operations across Latin America, EMEA and North America, with portfolio governance, risk management and adoption of generative AI and automation. ### Founder and CEO, Solutiva (2022 to present) I founded and lead a consultancy in AI-enabled digital transformation, process automation, custom software, digital compliance and strategic management. ### Chief Operating Officer and Head of Digital Commerce, NSH Technologies (2021 to 2023) I built the B2B, B2C and marketplace digital commerce area and, as COO, consolidated delivery and governance processes for international operations. ### Senior Project Manager, Compass UOL (2017 to 2021) I managed e-commerce and integration projects for large enterprises, after working in development and requirements analysis. ### Earlier experience, IFRS, Zanatta, Sicredi and COOPERA (2011 to 2017) I worked in systems analysis and development (internship), agricultural production coordination, and business and cooperative roles. ## Education - PhD in Data Science and Artificial Intelligence (in progress), UTEL, Mexico (2026 to present) - MBA in Higher Education Institution Management (in progress), Unopar (2026 to 2027) - Specialization in Higher Education Teaching, Unopar (2026) - Specialization in Teaching in Vocational and Technical Education, Anhanguera (2025 to 2026) - Master's Degree in Information Technology Management, UTEL, Mexico (2024 to 2026) - Specialization in Project Management, FGV EBAPE (2020 to 2021) - Specialization in Software Engineering, PUC Minas (2018 to 2020) - Technology Degree in Systems Analysis and Development, IFRS Campus Sertão (2015 to 2017) - Technology Degree in Agribusiness, IFRS Campus Sertão (2009 to 2013) - Agricultural Technician (technical high school), Escola Agrotécnica Federal de Sertão (2006 to 2009) ### Academic projects and activities - Researcher, Applied Computing research group (CNPq Directory of Research Groups), IFRS Campus Sertão (2026 to present) - Member of the teaching project Confraria da Lógica, IFRS Campus Sertão (2016 to 2018) - Organization of the State Special Olympics of APAES, APAES, Rio Grande do Sul (2015) ## Executive education and certifications ### Artificial intelligence, cloud and security - Responsible AI, prompt engineering, innovation and compliance, EducaTRI (2026) - Digital Security Awareness, Cisco Networking Academy (2026) - OCI 2024 AI Foundations and Foundations Associate (valid until 2027), Oracle (2025) - AI rules: how to use AI without legal risks, Santander (2025) - Generative AI applied to project management, PMI (2024) ### Leadership and management - Organizational Leadership and Management Specialization, Northwestern University (2025) - Entrepreneurial Finance: Strategy and Innovation, Duke University (2025) - Project Management Professional Certificate, Google (2025) ### Education and technology - Microsoft Elevate Educator Expert (2026 to 2027), Microsoft (2026) - Minecraft Education Ambassador, Microsoft (2026) - Copilot Prompt-a-thon for School Leaders, Microsoft and Senac (2026) ## How I can help Through NSH Technologies and Solutiva, and as an educator, I help companies, cooperatives and people turn AI, data and automation into results, from the boardroom to the field. - AI-driven digital transformation: Strategy, governance and delivery of generative AI, machine learning and automation programs, from the first use case to adoption at scale. - Customer experience and digital commerce: B2B, B2C and marketplace operations on Oracle CX, Salesforce, Adobe Experience Cloud and VTEX, connecting platforms, data and teams. - Operations, governance and data: Portfolio and PMO governance, process automation, data governance and responsible AI, so decisions rest on reliable data and clear accountability. - Agribusiness and technology: Data, automation and AI applied to agribusiness value chains, focused on productivity, traceability, rural credit and cooperatives, bringing field experience together with technology. - Technology education and talent: Curriculum design, teacher development and corporate training in AI and digital skills, with case-based learning drawn from real enterprise challenges. ## Resumes (PDF) - Executive resume, English: https://fernandomm.com/wp-content/uploads/curriculos/fernando-mocelin-machado-executive-en.pdf - Executive resume, Portuguese: https://fernandomm.com/wp-content/uploads/curriculos/fernando-mocelin-machado-executive-pt.pdf - Executive resume, Spanish: https://fernandomm.com/wp-content/uploads/curriculos/fernando-mocelin-machado-executive-es.pdf - Academic resume, English: https://fernandomm.com/wp-content/uploads/curriculos/fernando-mocelin-machado-academic-en.pdf - Academic resume, Portuguese: https://fernandomm.com/wp-content/uploads/curriculos/fernando-mocelin-machado-academic-pt.pdf - Academic resume, Spanish: https://fernandomm.com/wp-content/uploads/curriculos/fernando-mocelin-machado-academic-es.pdf ## Let's connect - Email: contato@fernandomm.com.br - Phone: +55 51 4042-7797 - Location: Erechim, RS, Brazil and Mexico City, Mexico - Contact form: https://fernandomm.com/#contact - LinkedIn: https://www.linkedin.com/in/fernandomocelinmachado/ - Lattes: https://lattes.cnpq.br/3051478359437658 - ORCID: https://orcid.org/0000-0001-8717-158X - GitHub: https://github.com/fernandomocelinmachado - X: https://x.com/_FernandoMM - Instagram: https://www.instagram.com/fernando_mm - MCP endpoint (Hostinger Web2Agent, read-only `ask` tool): https://websites-agents.hostinger.com/fernandomm.com.br/mcp Quantitative details, clients and contractual information are withheld in accordance with confidentiality agreements, information security and data protection requirements.